Microsoft Claims Xbox One Sales Doubled Since Price Cut
But since Microsoft won’t release unit sales figures, we have no way of gauging what that claim actually means
The Xbox One’s price drop from $499 to $399 in early June is apparently paying dividends: Microsoft says in an Xbox Wire post that Xbox One sales have more than doubled since the company began selling a Kinect-less version of its flagship games console on June 9.
The “more than double” claim is based on undisclosed May sales, and Microsoft says its data stems from sold-through units, meaning purchases, not just units shipped to stores. The company adds that Xbox 360 growth is “solid” as well.
The update comes in advance of NPD’s June video game sales figures, due later today. The XBox One slashed prices earlier this summer to parity with Sony’s PlayStation 4, which also retails at $399.
Since NPD stopped providing unit sales breakdowns years ago, and Microsoft didn’t provide specific May figures, it’s impossible to gauge or even much guess at what “more than double” means. Microsoft could have sold a dozen Xbox Ones in May (making June’s take a whopping 24!), or it could have sold half a million. All we know for sure, taking Microsoft at its word, is that Xbox One sales are up.
The last these companies talked unit sales specifics (around the end of March), Sony said it had sold-through some 7 million PS4s *, Nintendo that it had sold-through just over 6 million Wii Us, with Microsoft bringing up the rear at around 5 million Xbox Ones shipped to stores.
* Edge apparently reported in early July that Sony had sold 9 million PS4s, but Sony has not confirmed.