Apple Sold More Than 10 Million New iPhones in Just 3 Days

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Sales tally represents a new record for the company

Apple sold over 10 million new iPhones over the weekend, the company said Monday, a new record for the gadgets maker and results that exceeded the company’s expectations.

Apple unveiled two new smartphones earlier this month — the iPhone 6 and iPhone 6 Plus — phones that feature trendy larger screens, faster speeds and fancier cameras. The iPhone 6 starts at $199 on a two-year carrier contract at 16GB, while the iPhone 6 Plus (the phone with an even larger screen) — starts at $299 for 16 GB.

For those keeping track, the sales milestone isn’t a huge leap from a year ago: Apple in September 2013 said it sold 9 million iPhone 5S and iPhone 5C models, at the time a record.

The latest launch kicked off on Friday across a handful of markets, including the U.S., Japan and the U.K., with more markets to be added this Friday. Apple expects to sell its newest iPhones in 115 countries by the end of the year.

Though Apple continues to churn out strong sales, the company has also been ceding some market share in the worldwide smartphone market as other rivals produce low-cost smartphones, which contrasts with Apple’s strategy to focus on more premium-priced gadgets. Apple’s worldwide smartphone-market share, in terms of units shipped, stood at 11.7% in the second quarter of this year, down from 18.8% in the same quarter in 2011, according to research firm International Data Corp. Samsung’s smartphones have taken some of Apple’s market share, though even that company has faced pressure as more affordable options hit shelves.

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