Apple’s Latest -gate: Logogate

NEW YORK, NY - JUNE 17:  A customer sets up her newly purchased Apple Watch at the Apple Store June 17, 2015 on Fifth Avenue in New York City. The company began selling the watch in stores Wednesday with their reserve and pick up service. Previously the product could only be ordered online. (Photo by Eric Thayer/Getty Images)

Apple Watch owners are complaining on the Apple forum and Reddit.

There was bendgate, antennagate and updategate and now a similarly strange controversy may be bubbling up with the Apple Watch Sport edition of the company’s latest product.

Let’s call it logogate. What happens? Consumerist reported that some unhappy Apple Watch Sport edition users are complaining that the lettering and logo on the part that touches the wrist may be wearing away.

Per the article, the annoyance doesn’t affect how the product works in the slightest, but it is bothersome given the cost of the watch at $349 and its marketing as a high-end product.

A product owner posted photos of the issue on Apple’s forums and others chimed in that they were having a similar problem with their own watches.

“I have had this unit since June 5th and the band started to peel part so bad that I replaced it with an after-market metal band that I purchaced [sic] on Amazon. I have an appointment at the new haven location 8/19/15 today,” posted the consumer. “I hope I can be assisted with this matter and I also have apple care . But hope there isnt [sic] a claim today because I see a number of Apple watches with the same peeling problem.”

Someone (maybe the same user?) also posted the issue on Reddit as well.

Fortune has reached out to Apple’s PR team for comment. Apple Insider also wrote about this development.

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