Microsoft launches new email marketing and invoicing tools
The idea here is obviously to tie users deeper into the Office 365 ecosystem and give them an alternative to the likes of MailChimp. Microsoft argues that getting started with email marketing “can be overwhelming.” While its competitors will surely disagree there, there can’t be any doubt that those small businesses that already use Office 365 as their productivity suite of choice will appreciate the addition of this new tool.
Also new is Microsoft Invoicing, a new tool for — you guessed it — creating invoices and estimates. From what we can see, it’s a pretty straightforward service and the standout feature for many businesses is likely that it can be integrated with PayPal so small businesses can easily accept credit card payments. There is also a QuickBooks connector that lets you connect your accounting software (and your accountant) with this new invoicing tool.
The third new tool is Microsoft Listings, which allows you to manage your business listings on Facebook, Google, Bing and Yelp and monitor online views and reviews. It obviously competes with a number of similar tools that do the same, but just like with the other new offerings, it’s a way for Microsoft to keep its users inside its own ecosystem.
The new applications are now available through Microsoft’s Office 365 First Release program.