Is The RIM Renaissance Here With BlackBerry 10?
It’s extraordinarily difficult to revive a technology franchise: once the glossy brand has acquired the patina of being a bit behind the curve it almost never seems to lose it. But there’s a chance, a possibility only, that RIM might be able to pull it off with the upcoming BlackBerry 10 releases.
Certainly, there are investment analysts who think that it might be possible:
Research In Motion‘s U.S.-listed shares played catch-up on Friday, surging more than 13 percent after the Thanksgiving holiday to match some of the gains the stock posted Thursday on the Toronto Stock Exchange.
RIM’s Toronto-listed shares surged more than 17 percent on Thursday, after National Bank analyst Kris Thompson boosted his price target on RIM to $15 from $12. Thompson argued that there is money to be made in the stock ahead of the early 2013 launch of a make-or-break line of BlackBerry devices.
What is it that might be making people think that there is a chance of such a renaissance? Well, the first reviews of the operating system itself are coming out and they seem to be glowing. My colleague at The Register, Andrew Orlowski, certainly thinks it’s pretty good:
Once you’ve got used to it, and that the Hub is the home screen, BB10 is by some distance the most brutally efficient multitouch interface I have used so far. It makes the others look like hard work.
Yes, the odds are stacked against RIM – and when it comes to the as-yet unseen hardware, it needs to pull some crackers out of the barrel. But phones sell on the user interface, and this is very good indeed.
Currently the best multitouch interface? That’s a pretty good endorsement of what they can offer really. It does indeed depend on the hardware they put it onto but perhaps there’s life in RIM yet?