AT&T 28 Days Celebrates Fifth Year with Concert and Speaker Series Featuring New Host Rickey Smiley


Today, AT&T announced the return of 28 Days, a campaign and speaker series that aims to motivate consumers to take a forward look at Black History Month as they create their own history.

28 Days kicks off in Washington, D.C. on February 7 at the Lincoln Theatre, featuring comedian and radio personalityRickey Smiley as host. Hip-hop commentator, activist and authorKevin Powell and R&B sensation andWhite House favorite Elle Varner will speak and perform at the event. Tickets, availableonline, are free and open to the general public.

New this year, AT&T has added a 28 Days to Inspire photo sharing contest that allows consumers to submit and share photos of their inspirational moments for a chance to win a grand prize of $1,000 to purchase tickets to any Live Nation concert in the U.S. taking place in 2013, and $1,000 cash. On the website, consumers will be able to submit their photos throughFacebook, Twitter and Instagram from now through the end of February.

The AT&T 28 Days campaign is just one of the ways AT&T supports the African American community. AT&T’s continued sponsorship of programs such as the AT&T Nation’s Football Classic™ in DC, the AT&T HBCU Tailgate Tour featuring Russ Parr and Rickey Smiley, 2013 Trumpet Awards and 2013 Stellar Awards showcase the company’s longstanding commitment to investing in programs that educate and empower its diverse consumers.

Please help us spread the word about 28 Daysand get a packed house for the series’ opening night in DC! I’ll be in touch closer to the date with information on media interviews.


by DonBravoNicchi

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