Tagged: scandal

Learn From the Nutella Scandal

The power to make changes in popular products now lies with consumers not manufacturers. One of the classic branding errors of all time was when Coca-Cola touted a recipe change (aka “New Coke”) which resulted in so much...

VW shares crash 20% on emissions cheating scandal

Shares in Volkswagen (VLKAF) crashed 20% Monday, wiping 16 billion euros ($18 billion) off the company’s value after it was found to have misled U.S. regulators. Federal and state regulators said Friday that the...